Let’s face it, there are an incredible number of ways that your company can gain presence online. From paid ads to a simple link in a blog comment, the options are endless. But real search engine optimization comes from how many of these avenues come together. The hard part is choosing which avenues will work best for you and your business. Nearly all options will require a considerable amount of time, effort and knowledge on your part or at least the finances required to have someone else do it for you. Things such as social media, directories, and even simple websites require maintenance and supervision in order to help your company gain presence online.
Social Media will definitely help your business connect with its customer base, but you have to consider which one(s) will work best for your company. Will it be Facebook, Twitter, Google Plus, Pinterest, something entirely different or a mixture of them? Youtube can be a great means to connect with your customer base, but only if you have fun, engaging and informative videos to go along with your account.
One thing many companies don’t know is that your company may already have a presence on the internet. Google and other directory sites gather information and create business listings for businesses it finds. these listings, which may or may not be complete or correct will attract users wishing to leave reviews of your business. Unfortunately, many businesses have poor or even scathing reviews listed on the internet and aren’t even aware of them.
If your company lacks a strong internet presence or is unsure where to start, why not contact us to see how our company can help bring your business more business?