Using graphics on your website is an aspect of web design that many businesses leave untouched. Their content may be informative and well written, but many visitors may find themselves staring absent-mindedly at the screen rather than reading it. Why is that?
Graphics enhance the quality and visual appeal of your website and in general terms make it more likely that someone will even look at it. When using graphics within a blog post, you help to break up the text which gives the readers the chance to rest their eyes from a giant block of information. If readers feel like the page they are browsing is too text heavy, they may become discouraged and look for a site that has the information provided in an easier to manage style. This is also why bullet points and simple graphs are positive additions to a text intensive post—not because your readers are incapable of reading and analyzing large amounts of text, but because they are looking for information that is easy to take in and pick apart. Blog posts are meant for a simple relay of information, not for twelve page discourses or instruction manuals.
Graphics, like small charts, also help your reader understand the information you are providing. They can help create a mental image of your post topic. How to photos as well as before and after photos work well here. Studies have shown that material with graphics are better received than just plain text, however, make sure that you are not detracting from your material with your images by using too many or by using images that are obtrusive in size or style.
Here’s a cool little tool that you can use to add graphics to your blog posts or website. Just click on the graphic below:
Image by Cool Text: Free Graphics Generator – Edit Image