When was the last time you called 5 or 10 friends and family members to ask their opinion on something? Have you ever seen a thread on a social media platform where someone else is asking for advice? We ask questions to people in our social circles in a different way now.
Whether it’s through television, billboards, snail mail or other methods, there are many ways your business can talk at your customer base. Social media offers you the ability to talk with your customers, as well as giving them a chance to talk about you.
Through Facebook, Twitter, LinkedIn and other social sites, your business has the opportunity to mix word-of-mouth and traditional advertising.
You can use your social media pages for:
- Promotions
- Contests
- Offering information
- New Product and service announcements
- Market research – Encourage your connections to respond to questions and polls
What’s great is businesses of all sizes can leverage this form of communication. It doesn’t matter if you are local, national, or even global. While a smaller business isn’t likely to get the millions of likes and followers that a company such as Coca Cola has gathered, they are still able to see engagement and growth from their social media presence.
Many companies are losing out on leveraging social media’s benefit because they don’t to see the value or aren’t sure how to market effectively. Show your customer base that your business is smarter than that by reaching out to them and making advertising fun.
There is endless value in the connection that you can make with your customers online. When they connect with you by:
- Liking your page
- Tweeting about your business, or
- Checking in when they come see you…
.. all of their friends and followers can see that endorsement and be prompted to check your business out.
At Six Degrees SEO, we understand that you don’t always have the time to manage social media accounts when you are already busy managing your actual business. Don’t miss out on making valuable connections that can encourage new and continuing business from happy customers. Contact us to get people talking about your business.
