Search Engine Optimization (SEO)
How often do you go past page one in the search results? The truth is 90% of folks don’t go past page one when they are searching for something online. When you do a search on Google, or any of the other search engines, the results that you see are there for a reason. Google displays results to match what the searcher is looking for. The way the determine what sites they serve up all has to do with the sites being both relevant and important.
- To be relevant your website has to have the proper elements that the search engine are looking for.
- To be important, you have to have other websites pointing back to your website. These are called backlinks.
- Not all backlinks are equal. This can be the difference between page one rankings and having your website penalized by the search engines and not showing up at all.
Whether your business has been around for a while or if your’re just starting out, you’ve likely got a call or two, or well ok more than you can remember at this point, about SEO. Ever since the decline of the yellow pages more and more companies started popping up offering SEO services and how they can get you on page one of Google. Let me just say, we don’t own Google so we cannot offer any guarantees. That said, we have been very successful with getting clients on page one. Feel free to check our testimonials.
It’s not just about being on page one, it’s about being on page one for the right terms. You want to be ranked for phrases that have high search volume and the lowest amount of competition. Some terms are going to take longer than other to rank. The longer you waited to get started, the more time it may take. Remember the competition is there for a reason. They started SEO before you did so you are going to have to do as much as they are and more. if you want to get the same results.
One thing to keep in mind is that if you are a local business, in most cases, it will be easier to rank than if you are a regional, national or worldwide.
Contact us to get a proposal for a custom campaign for your business.