Many companies are struggling to gain a presence on the internet. Unfortunately, this is a task that is easier said than done. There are many factors that weigh in on where you rank in the search engines. Here are the three biggest factors as to how you can be favored by the search engines:
1. Onsite SEO
There are two components of Search Engine Optimization, or SEO. One is Onsite SEO and the other is Offsite SEO. Onsite SEO, as the name implies, deals only with your actual site. This includes Meta tags and data, headers, etc. Without proper onsite seo, your site will not gain the interest of the search engines. The spiders will ignore your site if they do not see anything of value. In order to gain favor with the search engines, you must have the proper meta tags and data set. You should also be offering frequent, relevant content that is both keyword rich and engaging to visitors.
Backlinks are a part of Offsite SEO an are vital to your website’s ranking. A backlink is simply a link to your site that is found somewhere else on the web. the important thing to note about backlinks is that you want to have as many as you can, but you only want them on credible sites that are related to your own. These backlinks can come in the form of blog and forum comments or if your content is cited on another site. Be wary of linking programs i.e “Link to my site and I will link to yours” because the search engines frown upon that.
Directories are also a perfect way to create backlinks and to gain favor with the search engines. Directories are also an important means by which customers find you. Your company may already have directories listed on the net without even knowing. Directories can also influence your ranking and your public opinion through the reviews that are posted to them. When adding directories, make sure to have all your information exactly the same and to fill out as much of the information as you possibly can.
By using these three methods in conjunction with each other while keeping the consumer in mind, you will begin to see your internet presence grow.