How visible is your business? Do you have a youtube channel?
Video marketing can be extremely powerful, especially when it is used to give helpful tips, information, and how-to’s that are related to your industry. Humorous videos are also powerful. No doubt you’ve seen Old Spice’s recent Youtube campaign starring Isaiah Mustafa. Those videos received an insane amount of views and comments even though they were nothing more than short commercials. I myself sat and watched those videos for an embarrassing amount of time and I am a young woman with no interest in the product. Video is Viral.
Think about all the ways that you can help your customer base. By putting up instructional videos for the small issues that are related to your service industry, you can be sure that they will come to you for the big issues that require an expert. Plus, the more personable and intelligent your company seems, the more people will be willing to request your services.
Video marketing is a great way to help your business become more visible, boost your rankings with google, and drum up interest in what it is that you have to sell.