In the last post we discussed what your call to action is and mentioned that you should have an opt-in form with an offer. This way the visitor can fill out the form and you can start building a relationship with them. Here are some ideas for things you can offer:
An information series that offers value on your subject of expertise
An audio file
A free consultation (phone or in person)
A free Gift
A coupon or discount offer
There are numerous possibilities of what you can offer. And here’s the beauty of it, you can always change it. If one offer doesn’t work, then switch it up. Or if our services change with the seasons, then create something appropriate for that season.
If you need heelp coming up with an offer for your webiste and opt-in form, give us a call and we’ll go or some ideas with you.
See the previous post on